Koza Dermatologia
2019
Visual Identity • Signage • Website Layout
Paola Pomerantzeff's brand for Koza Dermatologia emphasizes efficiency, transparency, and trust, reflecting her Russian origins through geometric elements inspired by Russian suprematism and a confident color palette. The website design features dual navigation—vertical for dermatology topics and horizontal for clinic information—streamlining access to diverse content.
Developed in
Estúdio Ally Fukumoto
Still Photos
Marcelo Delamanha, Haydê Carlos & Gustavo Schlindwein
Architecture Photos
Fran Parente
Efficiency, transparency, and trust are some of the values that guide Paola Pomerantzeff in her practice as a dermatologist. To create a brand for her new space, Koza Dermatologia, we incorporated these values into the doctor's Russian origin. Geometric elements were used that reference the visual codes of Russian suprematism, along with sober colors that convey confidence.
Paola's desire to gather diverse information on a single site led to the solution of dividing the page into two navigations: a vertical one that provides information on various dermatology topics, and a horizontal one for browsing the clinic's information. A signaling system was created for the office that integrates with the architecture with lightness and sobriety.