Nutty Friends
2020
Visual Identity • Art Direction • Illustration • Website Layout • Social Media
Nutty Friends promotes a fun, healthy lifestyle with a vibrant visual identity inspired by 70s aesthetics and playful characters related to healthy eating and exercise. The project included packaging for two flavors, social media content, and art direction for photos. It also covered e-commerce layout, social media planning, and institutional stationery materials.
Art Direction
Ally Fukumoto
Graphic Design and Illustration |
Gustavo Schlindwein
Nutty Friends is a brand that aims to promote a fun, healthy lifestyle. The casualness of the name inspired a vibrant visual universe, featuring characters associated with healthy eating and physical exercise. Illustrations and a nod to 70s aesthetics were used in social media communications and packaging for two flavors: regular and crunchy.
The project also included art direction for photos, social media planning, e-commerce layout, packaging delivery materials, and institutional stationery materials.