Nutty Friends
Visual Identity • Art Direction • Illustration • Website Layout • Social Media
︎︎︎ More Info

Art Direction Ally Fukumoto
Graphic Design and Illustration Gustavo Schlindwein
Still Photos Gabriel Cabral
Production & Food Styling Estudio Coma
Website Development Eleva Digital
Nutty Friends is a brand that aims to promote a fun, healthy lifestyle. The casualness of the name inspired a vibrant visual universe, featuring characters associated with healthy eating and physical exercise. Illustrations and a nod to 70s aesthetics were used in social media communications and packaging for two flavors: regular and crunchy.

The project also included art direction for photos, social media planning, e-commerce layout, packaging delivery materials, and institutional stationery materials.
︎︎︎Behance, Arena, Linkedin