Renata Veinert
2019
Visual Identity • Art Direction • Website Layout • Catalog Editorial
Renata Veinert, a ceramist inspired by natural elements, focuses on the beauty and possibilities of the ceramic process. Her visual identity features tactile textures, curves, and gestural typography reflecting her craft. A catalog and video content highlight her detailed craftsmanship, with the video adapted for a short film and Instagram posts.
Art Direction
Ally Fukumoto
Graphic Design
Gustavo Schlindwein
& Haydê Carlos
Photo and Video
Marcelo Delamanha
Print
Gráfica Ipsis
Renata Veinert is a ceramist who values the beauty of the process and the abundance of possibilities that come with working with ceramics. The visual identity is guided by craftsmanship, which incorporates a variety of curves, materials, tactile and visual textures, and tones that relate to natural elements that inspire her art. The typography used in the logo has gestural characteristics and a contrast that is similar to the process of carving and refining the pieces. To highlight Renata's craftsmanship, photos and video recordings were taken of all stages of the process, revealing the time and care dedicated to each piece. The resulting catalog values craftsmanship and provides detailed product information, while the video was split into a short film, small videos for Instagram posts and stories.