Tejat
2018
Visual Identity • Packaging
Developed in Estúdio Ally Fukumoto
Tejat Studio is a jewelry brand that celebrates the beauty of 14k gold, viewing each piece as a unique star. The name Tejat, inspired by a star in Gemini, reflects the duality between the two partners, which is also mirrored in the logo's symmetrical design featuring two Ts. The typography balances modernity and tradition through extended characteristics and contrasting serifs.
Art Direction
Ally Fukumoto
Graphic Design
Gustavo Schlindwein
Motion Graphics
Haydê Carlos
Still Photos
Marcelo Delamanha
Tejat Studio is a jewelry brand that believes in the potential of 14k gold and sees each piece as a point of light, a unique star that anyone can wear. The name Tejat comes from a star in the constellation Gemini, famous for its duality and a reflection of the complementary relationship between the two business partners. The logo also draws inspiration from this duality with its almost symmetrical shape, featuring two Ts as elements that anchor this harmony. The extended characteristic of the typography contrasts with the serifs, balancing codes of modernity and tradition.