VTrends 21
2019
Editorial Design • Layout • Art Direction • Visual Research
Developed in Estúdio Ally Fukumoto
VTrends is a biannual magazine by Vicunha Têxtil that showcases four key macro trends in style and behavior for fashion professionals. I collaborated on the magazine's redesign, providing art direction, researching visual trend manifestations, and laying out three editions, reflecting cultural, political, and social movements. The project also included art direction for secondary content sections like Review, Textile, Hot Washes, VNext, Gallery, and Radar.
Art Direction
Ally Fukumoto
Graphic Design
Gustavo Schlindwein & Haydê Carlos
Trend Research
Lorena Botti & Marina Lehrbach
Text Editing
Luíza Karam
Print Production
Alberto Veiga
Print
Leograf
Fashion Editing
Carol Roquete
VTrends is a biannual magazine published by Vicunha Têxtil, a reference in the jeanswear segment. The magazine highlights four macro trends in style and behavior that inspire fashion brands and professionals.
I collaborated with the redesign of the magazine, in addition to providing art direction, researching visual manifestations of trends, and laying out three editions. The art direction and layout of the sections reflect the main themes, content producers, artists, and designers representing each of the cultural, political, and social movements identified in the trend research.
In addition to the four main editorials, the project includes art direction for secondary content such as Review, Textile, Hot Washes, and the VNext, Gallery, and Radar sections.