çã cider
2024
Art Direction • Website • Social Media • Campaign • Paid Media • Content Creation
çã" is a Brazilian brand producing British-style ciders locally, aiming to expand its communication through photography. I directed two photo shoots: one featuring premium product stills, and another at the production facility to showcase the blend of natural and technological aspects. These shoots provided a diverse range of images for website, social, and paid media use.
Art Direction
Gustavo Schlindwein
Photography
Lívia Wu
Client
Diogo Seadon
Visual Identity
Polar Ltda.
"çã" is a Brazilian brand specialized in British-style ciders fermented and bottled in Brazil. In 2023, the company aimed to expand its communication possibilities, primarily through the use of photography, and sought to consolidate its collateral branding elements by establishing a presence on social media and offline materials. Aiming this goal, I directed two photo shoots: one focused on still product shots, which aimed to highlight the natural and premium characteristics of the brand. The second shoot took place at the cider production facility, where it is fermented and bottled, contrasting with the technological aspects involved in the beverage's production. The result was a broad arsenal of images that allowed for developments for the website, social media, and paid media.